Bruce is an internationally known, award-winning writer and photographer. He has covered everything from fine dining in Europe to the America’s Cup and voyages through the Northwest Passage. He has also been the editor of Travel A La Carte, Sailing Canada and SailOntario. He was also the Toronto Star's yachting columnist. His previous books include: The Complete Travel Writer, the Ports Cruising Guide to Lake Erie and Lake St. Clair, the 2006 update to the Ports Cruising Guide to the Rideau Canal, Weather Bomb 1913: Life and Death on the Great Lakes; The Whales of Lake Erie (a travel book)  and the novel: The Fugitive’s Son. Bruce taught his craft for more than twenty-five years starting at Lambton College, George Brown College, Okanagan College and the Centre for Arts and Technology (Okanagan).He is currently working on a documentary project  about the history of navigation and was Chief Judge for the Travel Media Association of Canada’s annual national travel photo competition.

Another current project is a fictionalization of the early days of journalism in Toronto and the struggles of women to gain recognition as professional journalists. In April, Bruce launched a new feature on his website called "What Writers Read..." It is a series of book reviews of book with personal importance to professional writers for consumption by the average reader. It is open to any professional writer. Contact is through his website.

Over the span of more than thirty years, Bruce’s writing and photography have earned him numerous awards from his peers. In 1987 he was selected to write the Canadian entry in the official America’s Cup Defence Program for the America’s Cup held in Perth, Australia, that year. His first national nomination came in 1987 when he was nominated as Nabisco Food Writer of the Year (Humour). In 1991 he was awarded the Lake Ontario Racing Council’s top honour for Best Colour and Composition in a sailing photo, as well as the Best Sailing Photo. In 2003 he won the Travel Media Association of Canada/Starwood Hotel’s Best Travel (People Photo – national). 2005 saw him win the Metroland In-House Design and Layout Award. Then 2006 was a very good year for him as he won the Travel Media Association of Canada’s Best People Photo once again plus the Ontario Tourism Marketing Partnership Award for Best Travel Journalism and he capped the year off by taking home the prestigious international award of Caribbean Travel Photographer of the Year for his work on Trinidad’s annual Carnival. In 2011 he was once again on the podium to accept the Travel Media Association’s national award for Best Travel Photo (People), a feat which he repeated in 2014 along with a second place in family feature writing, and an Outstanding Achievement Award for Best Story About Travel In Canada.